There’s a new player in the name, image and likeness landscape. And it has been started by a former Florida State player.
McKenzie Milton and the company he cofounded, Dreamfield, launched Warpath on Wednesday morning. Warpath says it will offer access to private events, player Q&As, merchandise and camps.
No specific FSU athletes were mentioned. Warpath offers monthly membership offerings beginning at $10 with ranges up to $200.
This is the second NIL-specific “collective” group to launch that specifically works with FSU’s athletes. Rising Spear launched in late 2021 and has focused on community service (such as those with the Boys & Girls Club) as well as other projects.
The NIL landscape surrounding FSU’s athletes has been busy since Florida’s state law went into effect in July 2021. Among the examples:
Offensive lineman Dillan Gibbons has raised more than $200,000 to help Timothy Donovan and his family make trips to Tallahassee as well as other projects through his work as an ambassador with GoFundMe.
FSU football players like Jordan Travis, Camren McDonald and Jammie Robinson are among those who have launched clothing lines.
FSU soccer players also collaborated on a 2021 championship T-shirt, which was arranged in part by Rising Spear.
FSU softball players have multiple deals. Caylan Arnold, who pitched at FSU in 2020 and ’21, has launched Sunday Golds and sells T-shirts that represent the legacy of the program as well as one dedicated to star third baseman Sydney Sherrill. Madison Social also announced a deal with FSU’s softball players.