Rising Spear is partnering with MarketPryce to develop name, image and likeness (NIL) opportunities for Florida State student-athletes in all sports.
“Any FSU student-athlete will be able to download and use the MarketPryce app for free, thanks to the generosity of Rising Spear co-founders Alan Flaumenhaft and Bob Davis,” MarketPryce CEO Jason Bergmna said. “They’ll be able to open our app and instantly gain access to hundreds of brands who are actively seeking endorsement deals with athletes. On top of that, they’ll have access to our best in class Athlete Strategy team to grow their personal brands and network with other athletes in our community.”
The goal of the partnership is to provide direct communication between Rising Spear, MarketPryce, athletes, local businesses and national brands. Part of the effort is to connect a businessperson with their favorite athlete.
“Rising Spear’s commitment to Florida State is to provide every student-athlete access to the MarketPryce platform at no cost and insure that 100% of the funds generated from this partnership go to Rising Spear athletes,” said Flaumenhaft, co-founder of Rising Spear and past Treasurer of the Seminole Boosters Executive Board.
Among the goals of Rising Spear and MarketPryce is to provide athletes a chance to help develop their brand and analyze their value. There will be weekly “huddle sessions” where MarketPryce staff will provide education.
Rising Spear and Warpath 850 are both NIL collectives, groups that are not affiliated with FSU but facilitate NIL deals as well as non-profit opportunities. Warpath 850 is part of the Dreamfield company that was formed in part by McKenzie Milton and Miami quarterback D’Eriq King. Neither collective is directly tied to FSU coaches and athletics administration as Florida’s NIL legislation does not allow facilitation of deals between an FSU employee and athlete.
For more information on Rising Spear click here. Rising Spear has recently updated its website to state that 100 percent of donations go directly to FSU’s athletes.