Compensation related to a student-athlete’s name, image and likeness could become effective in July 2021, the NCAA’s Board of Governors stated on Wednesday.
The board makes the distinction that the compensation is from third parties and could also include opportunities such as social media or businesses and personal appearances.
Athletes will not be allowed to use school or conference logos as part of endorsements but can identify themselves by name, sport and school.
“Throughout our efforts to enhance support for college athletes, the NCAA has relied upon considerable feedback from and the engagement of our members, including numerous student-athletes, from all three divisions,” said Michael V. Drake, chair of the board and president of Ohio State said in a statement released by the NCAA. “Allowing promotions and third-party endorsements is uncharted territory.”
The NCAA’s three divisions are discussing the outline of the rules and are expected to adopt the name, image and likeness rules by January with an effective date of July 1, 2021. That would fall in line with the timing of Florida’s proposed NIL legislation, which is expected to be signed by Gov. Ron DeSantis.
While legislation has been debated in dozens of states, it is expected that federal legislation in Washington will take precedent. NIL legislation has been a hot topic in the U.S. Senate and House but it’s not clear what the timetable is for debate, vote and when it could be effective.
The NCAA further clarified that there will be no involvement allowed by schools, boosters or conferences.
“As we evolve, the Association will continue to identify the guardrails to further support student-athletes within the context of college sports and higher education,” said Val Ackerman, commissioner of the Big East and working group co-chair. “In addition, we are mindful of the impact of the COVID-19 pandemic on higher education, college sports and students at large. We hope that modernized name, image and likeness rules will further assist college athletes during these unprecedented times and beyond.”