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FSUAA notes: Boosters add 2,000 members to surpass 12,500 mark

The Florida State Athletics Association (FSUAA) held its first meeting of the 2021-22 fiscal year on Thursday morning. This was also the first FSUAA meeting for three new members: FSU president Dr. Richard McCullough, Board of Trustees chairman Peter Collins and Seminole Boosters volunteer chairman Jimmy Graganella.

Below are some highlights from the meeting:

The Seminole Boosters now have more than 12,500 members, which is up from roughly 9,000 when Michael Alford was hired as CEO in September 2020. 

A grass-roots campaign added more than 2,000 new members at lower booster levels ($70 is the minimum annual contribution). Alford and others praised the boosters’ use of social media for communicating the organization’s goals as well as encouraging alumni to join the boosters.

The Unconquered campaign’s goal was $100 million and the Boosters have $111 million in pledges. About $10 million has been received for facility upgrades and projects.

The Boosters have made a push within Tallahassee as well as nearby cities in the panhandle to encourage FSU alumni to become Booster members. More than 40 percent of the current Boosters are not season-ticket holders, which means they want to support FSU athletics but also stimulate growth within Olympic sports teams. That is a high percentage of philanthropic gifts compared to many programs, whose percentage of donors who are season ticket holders is 90 percent or higher.

Alford said more than 60 percent of fans coming to an FSU football game are traveling three or more hours, which he said is the highest among Power 5 schools in the nation. This has been true over the past 10 or more years.

The weight room at the Moore Athletic Center is nearly complete. Used by FSU’s 550 student-athletes, the weight room has new equipment and flooring with wall graphics to come.

A game-day tunnel at the north end zone of Doak Campbell Stadium, was complete ahead of the start of the 2021 season, and was funded by a donor gift.

The Boosters have constructed a football preview center in College Town to present season ticket holders with one-on-one presentations of seating options, including premium seating options on the west sideline and in the Dunlap Champions Club.

FSU’s coaches have increased sport-specific club memberships and funds raised, raising an annual record $2.75 million in the 2020-21 fiscal year.

A fundraising effort to install new video scoreboards for soccer and softball has surpassed the halfway mark. About $1.1 million has been raised for the combined $2 million needed for the projects.

The Boosters’ annual fund revenue for 2021 is 104 percent to pledge goal. FSU is $1.9 million ahead of budget on football ticket sales and $1.1 million ahead on budget on basketball ticket sales.

FSU athletics director David Coburn will provide a report to the Board of Trustees at the meeting Friday morning.