BOT grants approval to pre-sell new seating, experiences at Doak

Seminole Boosters received approval from the Board of Trustees (BOT) on Thursday morning to begin pre-sale activities of new seating and fan experiences within Doak Campbell Stadium, the first step in a process to determine the viability for the project which could be completed in time for the 2024 season.

“The permission given by the BOT was the first of many steps to address the preferences expressed by our ticket-holders and infrastructure needs and repairs within the stadium,” said Seminole Booster President and CEO Michael Alford and Athletic Director David Coburn in a letter to Seminole Booster members.

The Boosters will meet with each season ticket holder individually beginning in the summer of 2021.

“This as an opportunity to sit down with each and every person in an orderly manner,” Alford said. “We will call each person to set an appointment to talk to them about what the benefits are, where the finances are going, what we’re trying to get accomplished, and what their options are so they can make an informed decision. And that takes two years, literally. I have done this several times. It’s a process of sitting down and making sure that we are transparent and extremely customer service friendly.”

The Boosters will provide the BOT with regular feedback, as well as cost estimates, prior to requesting approval for financing the project.

In a memo to the Board of Trustees, Alford wrote, “Seminole Boosters will return to the Board of Trustees with data and will follow Board of Governors’ debt management guidelines for any financing needed for the project.”

The project, if successful, could also provide funding for other athletics facility needs, including the Football Operations Building.

Alford presented the Trustees with the results of a comprehensive survey by CLS, a leader in the sports industry, of Seminole Boosters, season ticket holders, single game buyers and others conducted months ago to gauge interest in seating and fan experience. Participation in the survey, conducted in February of 2020, was extremely high, with 91 percent of respondents expressing interest in new seating opportunities and fan experiences.

Alford also presented architectural renderings of proposed seating opportunities on the West Sideline of the stadium and in the Dunlap Champions Club which were developed by Populous, the recognized world leader in the field.

According to the letter to Seminole Booster members, the project goals would include:

·         Improve the overall fan experience

·         Address stadium infrastructure issues

·         Add a variety of seating experiences (from three to 10) ranging from standing porches to sideline loge boxes

·         Add comfort to seating options

·         Enhance the concourses spaces and create new social gathering/entertainment areas

·         Create a funding model to support athletic facility priorities

The proposed project would slightly-reduce stadium capacity.

Seminole Boosters followed a similar BOT procedure in 2015 when contemplating the development of the South endzone of Doak Campbell Stadium and making mandatory repairs and painting of East and West grandstands and North endzone. The BOT granted the Boosters authority to pre-sell the club seating and based upon the success of pre-sales, granted permission to seek bonding on the project.

For project FAQ’s along with a summary of the survey results, please click here.