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Alford contract released, incentives tied to football improvements

New Florida State athletics director Michael Alford will receive a significant bump in salary compared to his predecessor, David Coburn, under the terms of a contract released on Friday evening.

Alford will earn a prorated base salary of $800,000 in year 1 of a five-year deal. His salary will escalate $100,000 annually on the contract, which runs through June 30, 2026.

The contract is loaded with incentives for the performance of the football team, FSU’s finish in the Learfield Director’s Cup as well was Academic Progress Rate (APR). Two big bonuses: $100,000 upon completion of a football operations building and $100,000 upon completion of Doak Campbell Stadium bowl and seating renovations.

The contract was signed on Wednesday. Alford’s first day as athletics director is listed as Jan. 3, 2022.

Coburn’s salary was listed at $585,000, although he and coaches like Mike Norvell, Leonard Hamilton and Sue Semrau took considerable pay cuts in 2020 during the pandemic.

A 2020 survey by athleticdirectoru.com had the median AD salary at roughly $903,000. Texas’ Chris Del Conte earned $2.33 million, with Coburn’s salary being the lowest among P5 schools.

FSU board of trustees chairman Peter Collins said last week that FSU is pushing forward with plans for a football operations building.